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‘Cooling Out’ the Voters

Keeping the voters distracted or in uncertainty as long as possible

by Thomas Sowell

October 30, 2012

Confidence men know that their victim — “the mark” as he has been called — is eventually going to realize that he has been cheated. But it makes a big difference whether he realizes it immediately, and goes to the police, or realizes it after the confidence man is long gone.

So part of the confidence racket is creating a period of uncertainty, during which the victim is not yet sure of what is happening. This delaying process has been called “cooling out the mark.”

The same principle applies in politics. When the accusations that led to the impeachment of President Bill Clinton first surfaced, he flatly denied them all. Then, as the months passed, the truth came out — but slowly, bit by bit. One of Clinton’s own White House aides later called it “telling the truth slowly.” Continue reading


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