The Republican Party has a choice to make about its future. It can either adapt to America’s societal and demographic changes or rely on its current strategy. One of these options leads to a party that reflects the United States; the other renders the party obsolete.
Many on the right have argued that the GOP must broaden its base by assertively courting minority voters if it wishes to remain relevant. So far, many in the party have ignored or even resisted such outreach. However, if a recent announcement from Rep. Will Hurd (R-TX) is any indication, a new approach is on the horizon.
Hurd, who retires next year, is starting an organization that will support diverse candidates in primary races across the country. The group, known as Future Leaders Fund (FLF), will “go into primary races around the country where there are good, conservative, and diverse candidates to build the future of the Republican Party,” according to its website.
FLF’s objective is to help the GOP shed its “party of old white men” label by creating “a diverse crop of future elected officials to be ambassadors to our party,” who will “attract new voters disenfranchised by the socialist left to join our party.”
The group plans to spend millions of dollars next year to ensure that minority, female, and young candidates get on the ballot. During the announcement, Hurd explained his reasons for this new endeavor: “America is becoming more diverse, while the Republican Party is becoming less popular with minority voters,” he said, pointing out that the GOP “lost 76% of minority voters.”
The representative then issued a stark warning: “If the Republican Party doesn’t start looking like America and resonating with all Americans, then there won’t be a Republican Party in America.” Hurd, the only black Republican in the House, announced that he would not seek re-election next year. He endorsed Tony Gonzalez, a Hispanic American, to replace him. After announcing his retirement, he indicated that he was not finished with politics, and it appears this initiative will occupy his time in 2020.
Until the present, the Republican Party has focused the bulk of its campaigning and messaging efforts on white voters in rural and suburban areas. Since the 1960s, this strategy achieved varying levels of success. Nevertheless, this approach will likely become ineffective going forward because the nation’s demographics are changing. The solution is simple: The Republican Party must adopt a plan that will expand its base.
Hurd and other conservatives are correct in this assessment. Unless the GOP reforms into a party that looks like the rest of the country, it will become irrelevant. Some on the right are resistant, arguing that engaging with minorities constitutes the same type of pandering that Democrats love, but this argument misses the point. Interacting with minority voters is not pandering. It is stimulating dialogue and demonstrating the areas where conservative solutions can make a positive difference. To keep the GOP vital in the years to come, the party must enlarge and revitalize its base.